I've got a lot to share.
Hi, my name is Reno Frazzitta. I run a successful RIA in Southeast Michigan called Smart Money Financial. My firm is what you'd call self-sufficient...we rely on no outside marketing firms. I run our marketing in-house, which means I can spend as much as I want, work as much as I want, and control my business rather than have it control me.
Of course, it's been a long journey. When I started as an independent financial advisor, I had a rough go of it. I knew nothing about marketing.
Spending thousands on mentors, leads, websites, and mailers only got me nominal results, and most of my friends in the industry had the same experiences. I came to realize we were mostly in the same boat. And that there were plenty of people out there willing to take our money to help us grow profitably...but very few equipped to do so.
I decided I was going to figure things out myself...lol
Little did I know what I was in for. It took years to figure out and get it to work, but I fell in love with the process. The irony is, now that I have the ability to do so, I have little interest in growing my practice exponentially into a huge firm. I'd rather spend time enjoying life and helping others in my industry.
Advisor Distillery is the product of this journey. Can't wait to see you inside.